Instead of hyper-specialization, I chose a Renaissance approach to my life and work. Straight lines only lead to fixed conclusions. I used to worry about being a jack-of-all-trades -- until I realized innovation comes from the connecting the dots and learned to love the beauty of doing.
I am a storyteller. For you, for me, for brands, and for those who need their voices amplified. I am dedicated to doing meaningful work with great people and to saying yes. Let me be your narrator.
A mobile phone-based digital literacy program for adoloscent refugees.
Initial pilot summer 2017 in Iraq.
/fashion, life style, travel, tech & media/
Creative Director might be one of the coolest job titles there is, secondly only to an astronaut or professional hitman. Sony, Air Jordan, JWT, Saatchi & Saatchi, JC Penny, Target, Lexus, Toyota are some of the brands I’ve worked with. Dreaming “it” and making “it” runs in my DNA. A girl on an iceberg with seals? Done. A short film featuring the staff of the InterContinental in Kabul? Yes!
/a way of life, a mindset/
I didn’t know what I would grow up and become, but an optimistic fearless adventurer is a surprise. I’ve traveled through 6 continents, 70+ countries, mostly solo; raced a small car from London to Ulaanbaatar, trekked in the Himalayas multiple-times, drove a Tuk-Tuk across India, survived a robbery homicide with Ugandan rebels and I’m just getting started. The road is a way of life; it is my religion.
/fashion, portraits & documentary/
He puts a Hasselblad 501 in my hand. This is the first time I’ve held a medium format camera. I looked through the ground glass and fell in love. I’ve been a professional photographer for over 15 years. I also tinker with short films, thousands and thousands of still frames knitted together. I still get that that tiny jolt every time I look through a Hasselblad.
/branding & marketing/
Leveraging in-depth global perspective spanning 70+ countries, across multiple industries for singular solutions and actionable insights. Creatively innovating ways to make meaningful impact is what I do for Brands, Start-Ups, and NGOs at re.define.
/documentary-fine art photography/
A photo-documentary of food markets around the world. 10 years in the making, spanning 42 countries and 120 cities. The markers are a mico universe of that culture, township. The cuisine is a reflection of the national psyche. To understand a culture, you start with the food; to know the food, you start at the markets. The series has been exhibited worldwide and is forthcoming as a book.
/non-fiction first person narratives/
Stories & story-telling is the invisible thread that connects these dots. A story that moves is magic --- transfixing, transporting, transmuting ---- propaganda at its best. Travel, food, and culture are my beat and my writing has appeared in Maker, Creem, The Express Tribune, Yahoo Travel, OTPYM and more.
/contemporary art photography/
A series spanning five-years, multiple countries and hundreds of beds. A musing on the meaning of home and the search for.
/contemporary pop-up art gallery/
I make art. Some of the coolest people I know make incredible art. In the sweltering summer of 2010, starting a contemporary art gallery with your best friend to showcase emerging artists doing work that is about this moment in the zeitgeist made sense to our overheating brain. Baang + Burne is a gallery for the new elites, for the hackers, builders, tinkers and makers.